What is the Best Time of the Day to Post on Instagram?

You should always know the best time of the day to post on Instagram. This is because if you randomly post on Instagram, you presumably will notice the contradiction between the interaction your posts receive.

Your artfully styled latte art in a cool coffee shop shot might clock up severe likes for a Thursday morning, but on Tuesday, not so much. What’s a girl to do?

It’s no secret that your pictures have a better chance of doing fine if you post at appropriate times of the day, but did you know that time shifts from day-to-day?

Apparently, as many fewer people are posting at that time – directly because it’s the core of the night – anyone who is online is more inclined to interact with your content.

Plus, when everybody wakes up, your post should be the primary thing on their feed.

The standards vary quite a bit when you break it down to day-to-day, though.

Here are the best times to post on Instagram:

– Monday: 7 pm and 10 pm

– Tuesday: 3 am and 10 pm

– Wednesday: 5 pm

– Thursday: 7 am and 11 pm

– Friday: 1 am and 8 pm

– Saturday: 12 am, and 2 am

– Sunday: 5 pm

Almost every day, from 4 pm to 6 pm, the commitment levels drop down relatively. Throughout the mornings, a bit of activity is observed, maybe because of the accessible stories to check at any time.

Different Businesses and the Best Time for Them to Post Content on Instagram

best time to post content on Instagram

Best Time of the Day to Post on Instagram for the Technology Industry

Best days: Monday, Tuesday, Wednesday, Friday

Best time: 7 am to 10 am

Worst days: Saturday and Sunday, mostly afternoons

Mostly, tech firms think that they cannot grasp much attention from anybody on social media. But, there are many ways in which you can produce compelling content in the style of employee stories, BTS videos, case studies, etc.

Schedule Ahead of Time

Schedule content to go up on Instagram at the best time in advance using Social Champ’s social media calendar!

Best Time of the Day to Post on Instagram for the Education Sector

Best days: Friday, Saturday

Best time: 9 am to 8 pm

Worst days: best time for them to post content on Instagram

To involve the people with your content, pinpoint the activities that are offered at the institute, about campus life, workshops, events, etc. A reasonable number of people stay online throughout the night, so you can also explore by posting between 8 pm to 11 pm.

Best Time of the Day to Post on Instagram for the Media Industry

Best days: Wednesday, Thursday, Friday

Best time: 8 am to 4 pm

Worst days: Saturday and Sunday, mostly in mornings and nights

Media corporations usually get engagement during varied hours. Thus, it is no outrage in experimenting with your posting timetables. Fridays are the most suitable days to post (9 am to 5 pm), tailgated by Monday to Thursday from around 8 am to 4 pm.

Best Time of the Day to Post on Instagram for the Healthcare Industry

Best days: Tuesday, Thursday

Best time: 7 am to 7 pm

Worst days: Friday, Saturday, and Sunday

The Healthcare industry has restricted options with a variety of content; it can be present on social media. However, there is a range of connecting with local experts and providing education on health concerns. 

Best Time of the Day to Post on Instagram for the Finance Sector

Best days: Wednesday, Friday

Best time: 10 am to 4 pm

Worst days: Saturday, Sunday, Monday

At first glance, financial divisions may not even contemplate growing an appearance on social media. Ideally, you can use it to check customer feedback and stories, highlight events, video content, and short articles. 

top locations, age range, gender, followers in posting content on social media platforms

Best Time of the Day to Post on Instagram for the Non-Profit Sector

Best days: Monday, Tuesday, Wednesday

Best time: 9 am to 8 pm

Worst days: Saturday, Sunday, mostly in midnights and evenings

Social media platforms have been the hot pick for non-profit systems, as they can increase information and obtain volunteers quickly for contributing to their social work. Weekdays and afternoons make the most desirable combination for strengthening engagement in this case.

Best Time of the Day to Post on Instagram for the Consumer Goods

Best days: Monday to Friday

Best time: 9 am to 5 pm

Worst days: Sundays

Well, Instagram’s visual nature is the ideal fit to showcase and sell commodities of almost all sorts. A considerable number of brands have already developed their presence and are producing sales using organic efforts, influencer marketing, and paid ads.

See More: How Do You Make an Effective Ad on Instagram?

Best Time of the Day to Post on Instagram for the Non-Retail E-Commerce Sector

Best days: Monday to Friday

Best time: 4 pm to 9 pm

Worst days: Saturdays

On all weekdays, the uppermost non-retail e-commerce brands recognize the highest engagement during nights and evenings – majorly on Thursday. It’s because the public is particularly interested in watching interesting/fun videos after work hours. Thus, your work to manage your social media will start after the regular work hours if you refer to this industry. But, if you don’t want to sit behind your tables all the time to post, you can always use a scheduling tool and schedule your content before to go out at the best time on Instagram.

Best Practices to Play with the Posting Timings

As Instagram is now prioritizing both fresh and relevant content on the feed, the unique way to get your posts right in front of them is by uploading content when they are very actively scrolling. And that’s the purpose of why it is essential to know your own best time of day to post on Instagram. If you do it the best way, you can hack the algorithm, maximize your posts’ reach, get more engagement, and increase your followers.

Learn About Your Audience

always learn about your audience

As we explained in the beginning, understanding your audience is the most significant. Open up your Instagram analytics and look at gender, location, and other biases. Also, see the timezone from where the preponderance of your followers belongs. Use those insights forward with the above data to achieve the best results.

Carry Out A/B Testing

Do not restrict your post schedule on Instagram to solely the best time. Try and explore with other time plans too. There is absolutely nothing best than “set it and forget it” on Instagram, as the algorithm continues developing. 

Mark Your Progress

When you bring out A/B testing, arrange a spreadsheet containing knowledge about the posts, the likes experienced, the date and time of posting, and the comments are given. Practice this for a month, and you will have your personal Instagram data that can be used to determine the best time to post after that.

Optimize Your Posts

Posting at the most suitable time will not give you all the effects that you want. You need to work on the content you put in front of your audience. Post high-quality photos and videos, making people stay and check out your posts. Write gratifying captions and ask people to leave their reflections and opinions in the comments. Use the exact hashtags that belong to your niche to reach the highest number of people. Thus, beating the best-optimized content with the most suitable time to post will work miracles for your Instagram profile.

Schedule Your Content

schedule your content with social champ

Plan your entire month’s content well in progression and schedule them using a social media scheduling tool, such as Social Champ. When you use Social Champ for scheduling, it will study your Instagram profile’s engagement level and recommend you the best time to post. This way, you can make certain that the right content goes out at the correct time on your Instagram feed. You can even practice the personalized insights that are provided by Social Champ. In addition to the above data supplied, you will have an additional perspective of your unique best time to post on Instagram.

Save Your Essential Posts for Weekdays

As the B2B businesses and other brands get the most action during weekdays, make it a practice to post your most beneficial content during that moment on Instagram. Explore on weekends using content that does not change your brand much, even if fewer people see it. Make a spreadsheet and start listing down every single detail related to engagement collected to know whether weekends are your forte or not.

Best Time to Conclude!

Generally speaking, the most competitive times to post on Instagram are during lunchtime (11 am -1 pm) and evening (7 pm -9 pm). But how can you maintain posting during job hours? Instead of posting from your work desk, schedule your Instagram posts whenever you are available, so you don’t have to worry about posting them in real-time!

Happy Grammin’!
Zahra Farid

Zahra Farid

Humbled to say that I'm the most fun and lively character of our #ChampFam, designated as Senior Content Writer. I've five years of experience in content creation. Digital marketing enthusiast and horror movie addict. When not busy creating masterpieces with my words, I daydream about dragons, unicorns, and soup! You can ping me at [email protected].

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