The social media landscape is constantly evolving. It’s time to bid farewell to 2022 and prepare ourselves for the latest trends that will influence social media. Staying up to date with industry trends and taking dynamic actions helps brands and businesses to reap the benefits of their social media marketing.
Social media platforms are ready to steer their boats into the future, gearing to make a huge splash in 2023. So, roll your sleeves, see how social media platforms are making changes, and plan your next marketing strategy to attract your viewers.
Facebook Trends 2023
Facebook Stories In Full Play
Facebook Stories feature has been a big success, but it will only get bigger and better in the coming years. According to Facebook founder Mark Zuckerberg, these stories will be a full-fledged feature in 2023. He pointed out the major reason why stories will play a vital role in the future.
He predicted that Facebook stories would be considered newsfeeds. It will change how Facebook users share their everyday events on the platform as the stories happen in real-time, and users can keep their friends updated.
That’s a pretty impressive change from Facebook coming our way, and it means that stories will be used by more than half of all Facebook users by 2023.
Source Meta Prints
Facebook Live as a Promising Marketing Channel
Facebook Live will be a promising marketing channel that businesses will consider in 2023. The platform has several advantages, including reaching a large audience, engaging with viewers in real time, and creating videos that can be used later.
There are several reasons why Facebook Live will be a promising marketing channel for businesses in 2023:
- Facebook Live is a great way to connect with your target audience. Facebook has over 2.6 billion monthly active users, which gives businesses a huge potential audience to reach with their live videos.
- It is an interactive feature that allows businesses to engage with their audiences more personally. Viewers can comment and ask questions during a live video, allowing businesses to address their concerns.
- Facebook Live is a cost-effective way to reach your target audience.
Facebook Videos Holding the Crown
The video content is well-produced, informative, and entertaining. Facebook has become so dominated by the video that the company has been forced to make some changes. For one, the length of videos has increased. People are now watching long-hour videos on Facebook, and the company also tested a feature that allows users to watch videos offline. By 2022, online videos made up more than 82% of all consumer internet traffic, which is 15 times higher than in 2017. That’s why we predict that Facebook videos will be even more effective in 2023 than they are today.
Chatbots Improving the Customer Experience
Chatbots are one of the most popular tools for improving the customer experience. They are widely used because they are available 24/7, fast, can handle multiple queries simultaneously, and can never get tired. As artificial intelligence (AI) continues to evolve, chatbots are expected to become more widely used in customer service. This is because they can provide a more personalized experience than traditional customer service methods. Also, there are 300,000 active chatbots on Facebook Messenger in 2022.
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Instagram Trends
Micro-Influencers on the Rise
The rise of Instagram influencers has been meteoric. In just a few short years, they have gone from being a niche group to one of the most powerful forces in marketing. And they show no signs of slowing down. According to a recent study, micro-influencers will have grown by more than 91% by 2021. We predict that these micro-influencers can take a big market share in the upcoming year and play a major role.
It looks like influencer marketing is on the rise, and it’s predicted to grow in the next few years.
Instagram Stories Topping Again
With such a large user base, it’s no surprise that businesses are starting to use Instagram Stories to connect with their audience. In just two short years, Instagram Stories has quickly become one of the most popular features on the platform, with over 1.44 billion daily users. Instagram Stories is predicted to surpass Snapchat in terms of users by the end of 2022.
From the above studies, we predict that Instagram stories will remain a popular form of content. Moreover, Instagram stories will help businesses to boost user engagement using interactive polls and promoting latest deals on IG stories.
Instagram Reels Continue to Boom
With the release of Instagram’s new algorithm, Reels have been put in front of more people than ever before. With the addition of features, like the ability to add music to your reels, it’s no wonder they are becoming increasingly popular. Instagram Reels have been rising since they were first introduced in 2020. And it doesn’t look like they will slow down anytime soon. Experts predict that they will continue to boom in popularity throughout 2023.
Source: Instagram
Instagram Shoppable Posts Are Leading the Market
Instagram has been stepping up its game regarding features that allow businesses to thrive on the platform. One of the most exciting features is shoppable posts. Shoppable posts are specific posts that will enable users to purchase products directly from the post itself. This is a huge game-changer for businesses, allowing them to reach a wider audience and make sales directly through Instagram. We predict that shoppable posts will lead the market in 2023 as they are beneficial for marketers in promoting the product.
Twitter Trends
Twitter Is the Ultimate Source of News
In 2023, Twitter will be the ultimate source of news. This is because Twitter is the fastest way to get the news out to the public. This social media network has become the go-to platform for young people to consume news. In a world where we are constantly inundated with information, it is important to have a platform that allows you to curate the content you see. In addition, Twitter is continually growing to roll out and test such amazing features making users spend more time on the app.
Twitter Space Continues to Accelerate
Twitter Spaces continues to grow in popularity and usage in 2022. The micro-blogging platform has seen a surge in use since it launched in late 2020, and this trend is expected to continue in the new year. This social media platform is about to integrate podcasts as a part of Twitter spaces. According to recent studies, it is found that around 45% of people listen to Twitter podcasts on a monthly basis. These stats are enough to prove the influence of Twitter Space. Since Twitter is working to make Twitter Spaces stronger than before, we predict Twitter Space will have a huge impact on users in the upcoming years.
Influencers Are Here to Stay
Twitter influencers have come a long way since the platform’s early days. In 2023, the platform will focus more on quality content and less on quantity. This shift will be due to the increasing popularity of content curation and the rise of Twitter influencers. Twitter influencers will be the driving force behind this change. They will be the ones who create the best content and who have the most engaged audiences. As a result, they will get the most attention from brands and businesses.
For Twitter, Less Is More
Twitter threads are a relatively new phenomenon, but they have already taken the social media platform by storm. Big brands and businesses often use them to provide real-time updates on breaking stories, but they can be used for just about anything. We have seen people using them to provide detailed instructions, share personal stories, and even offer commentary on current events. It’s safe to say that Twitter threads are here to stay for longer. All in the end, for Twitter, less is more always!
TikTok Trends
TikTok Prioritizing Local Content
In 2023, TikTok will continue to grow in popularity and will prioritize local content even more than it does now. This will result from the platform’s continued focus on building a global community while catering to individual users’ interests. This move will respond to the growing demand for localized content and the need to compete better with other social media platforms. TikTok has already pushed towards localization with its recent launch of TikTok Global, and we believe this trend will continue in the coming years.
Booming Videos Ads
The social media landscape is constantly changing, and TikTok is one of the hottest platforms right now. With over 750 million active users, it’s no wonder that brands are clamoring to get a piece of the TikTok pie. There will be a greater focus on creative content and storytelling. Users will expect brands to deliver innovative and engaging content as they become more accustomed to seeing short-form videos. Finally, we can expect to see more interactive and immersive ads. TikTok is already known for its interactive features, and we can expect to see this trend continue in the world of advertising.
Industries Continuing Their Winning Streaks
This year, we have seen that some industries hit the huge jackpot with this short-form social media platform in 2022. It looks like they will continue to see such overwhelming success next year. For instance, BookTok caught our eyes, where book lovers shared their favorite stories, and according to the resources, it holds a record of selling a number of books in 2021.
This trend won’t slow down. It looks like the industry is coming up with other popular hashtag communities, #TikTokmademebuyit, ReciepeTok, ThrifTok, and many others. We predict these trends will also be more active in the upcoming years.
Popularity of TikTok Surges With Gen Z
It’s no secret that TikTok is one of the most popular social media platforms among Gen Z. A recent study showed that TikTok is the most downloaded app in the world. Gen Z is the most social media-savvy generation, so they will only become more engaged with TikTok as they age. Additionally, TikTok offers a unique and engaging experience that other social media platforms don’t necessarily provide. So, if you want to reach Gen Z in 2023, TikTok is a platform you should be on. And, if you are already on TikTok, make sure you are creating engaging and entertaining content, as that is what this generation is looking for.
YouTube Trends
YouTube Continues to Grow
The platform has become a go-to destination for all things video, from entertainment and news to education and tutorials. And it doesn’t show any signs of slowing down. A recent report predicted that YouTube will continue to grow in popularity by 2023. Moreover, YouTube is also continuing to invest in new technologies, such as virtual reality, that will provide even more opportunities for content creators in the future.
‘How to Tutorial’ Trends to Boom
With the popularity of platforms like YouTube and the ever-growing need for people to learn new skills, it’s no surprise that this trend is here to stay. The ‘How to’ trend started in the early 2010s with the rise of ‘do it yourself’ (DIY) culture and has since become one of the most popular content genres on the internet. In fact, ‘How to’ searches on Google have doubled since last year. With the rise of new technologies and platforms, the ‘How to’ trend will only continue to grow in popularity.
YouTube Ads Over TV Ads
YouTube has been on the rise as one of the most popular social media platforms. This is good news for businesses looking to reach a wider audience through video advertising. Several factors, including the increasing popularity of streaming services, the decline of traditional TV viewing, and the rise of digital platforms like YouTube, are driving this shift. While it’s impossible to say for sure what the future of advertising will look like, it’s clear that digital platforms like YouTube will play a big role.
Celebrity Channels in the Limelight
YouTube has been a powerful platform for celebrities to connect with fans and build their brands. In the past few years, we have seen an explosion of YouTube celebrity channels with vloggers, gamers, and makeup artists amassing millions of subscribers. Looking into the future, it is predicted that the popularity of YouTube celebrity channels will continue to grow. This is because YouTube offers a unique and intimate form of entertainment that is unlike any other platform.
Over to You!
Here I have painted a vivid picture of how social media is gearing up for the future. From metaverse to VR connections and Elon Musk’s new Twitter changes, there’s definitely a lot is going to happen in the upcoming year. Social media platforms are giving us some hints to reshape our new strategies, hoping these new changes bring powerful results to your business.
